Alright, here we go.
I went to Lekia which is a toy store for kids.
Well, I found two (except the baby x) sections, one boy and
one girl. Okey so, first of all. The colour blue/dark is for boys. I can
clearly see that. I found Lego, car stuff, war things…to the boys. I can’t see
many teddybears or dolls on the boy section.
At the girl section:
I found dolls, makeup, teddybears…x The store have chosen
pink for the young ladies. But I can’t find any war things. Girls can also
fight. I also noticed that guys have radio helicopter. (there’s a remote
control)
Lindex:
In Lindex there’s many clothes. Men, women and childrens.
Okay, so, in the mens sections, theres a jens, underwear
things, shirts, t-shirts, pants and socks. On the wall, there’s a print of mens
who have shirts. The section is not that big, I mean. Not much clothes in it.
So, overall there’s not much interesting.
The women section is more has more underwear, shirts, pants.
Little bit more colours than mens section. They have ads to women on the wall.
”Typical christmas – style”. And also nowdays look.
-
What I can see trough the window. The manneqins always have
womens clothes and diffrent style of look. Nowdays looks.
I can found many ads in the town target audience is most
young people like 15+ and max 25 years old.
But there’s also ads targeted to kids.
In the town who sell clothes. There’s ton of them. Etc HM,
Lindex, Bikbok, Carlings, Dressmann, Åhlens and jack and jones.
My own opinion:
I think that stores should acthully build new section for
womens and mens. And especially for kids. I think stores should use more
neutral colour and not the pink for the girls and blue for the boys. It have to
be a change. We need a more equal community. But I think its impossible.
